Captured ideas
Promote an idea into the drafting queue
Week of 24 AugustEditorial state saved locally
Editorial control
One executive idea becomes three useful posts.
The desk captures raw thinking, preserves voice, prepares evidence, routes approval, and maintains a credible publishing cadence.
3 posts plannedNo post publishes without executive approval
Next decisionApprove grid resilience postExecutive review · 15:00
Idea inbox4 capturedTwo ready to develop
Approval queue2 postsEvidence links attached
CadenceMon · Wed · FriComments reviewed daily
Capture
Idea inbox
Fragments become usable only after the audience, point of view, evidence, and intended action are clear.
Executive review
Approval queue
Review the opening, argument, evidence, and call to action. Changes remain attached to the content record.
Voice system
Write like the executive actually speaks.
The guide constrains tone and structure, so drafting support does not flatten the person into generic thought leadership.
Specific operating observations
“A grid problem is usually visible first as a coordination problem.”
Inflated certainty
No “game-changing,” “revolutionary,” or claims without evidence.
Observation → consequence → action
Open with what happened, explain why it matters, close with the operating choice.
Workspace portability
Notion and Trello operating assets
Use Notion for the editorial record and voice guide. Use Trello for visible movement from captured idea to published post.
Notion content databaseProperties for status, audience, evidence, owner, approval, date, and URL.
Trello content boardIdea Inbox, Drafting, Executive Review, Scheduled, Published.
LinkedIn post packApproved copy, publishing notes, and engagement prompts.